反向成本分析

元数据

• 名称: reverse-costing
• 描述: 竞品成本结构分析
• 触发词: reverse costing, competitor cost, teardown, cost structure

指令

分析 $ARGUMENTS 的竞品成本结构，以理解定价动态。

框架

成本结构分析

| 成本组件 | 分析方法 | |----------------|-----------------| | 材料 | BOM 估算 | | 人工 | 工资率 x 工时 | | 间接费用 | 行业基准 | | 利润 | 价格 - 成本 |

输出

## Reverse Cost Analysis: [Product/Competitor]

### Cost Breakdown

| Component | Our Cost | Est. Competitor | Difference |
|-----------|----------|-----------------|------------|
| Materials | $50 | $45 | +$5 |
| Labor | $20 | $15 | +$5 |
| Overhead | $15 | $12 | +$3 |
| **Total Cost** | **$85** | **$72** | **+$13** |

### Margin Analysis

| Metric | Us | Competitor |
|--------|-----|------------|
| Price | $120 | $110 |
| Cost | $85 | $72 |
| Margin | $35 | $38 |
| Margin % | 29% | 35% |

### Key Findings

1. **Cost Gap**: Competitor is $13 cheaper to produce
2. **Margin Gap**: Despite lower price, competitor has higher margin
3. **Drivers**: Lower labor and material costs

### Recommendations

1. [Recommendation 1]
2. [Recommendation 2]

提示

• 使用行业基准
• 通过多个来源验证
• 考虑规模优势